THE WHAT? Chanel Beauty has launched its first boutique in the Philippines, located in Greenbelt 5. The 167-square-meter space offers the brand’s full range of iconic beauty products, including fragrance, makeup, and skincare.
THE DETAILS The boutique, designed in Chanel’s classic black, white, and gold palette, embodies the brand’s refined aesthetic and is segmented into dedicated areas for makeup, skincare, and fragrance. At the heart of the store, a central discovery table allows customers to explore the full range of Chanel makeup with the guidance of in-house experts. Fragrance lovers will also find the exclusive Les Exclusifs de Chanel collection, with scents inspired by key moments in Coco Chanel’s life. The Chanel Privé spa offers two private cabins where clients can experience personalized treatments, accompanied by Chanel’s expert skincare therapies. Additionally, an interactive skincare wall highlights the brand’s luxurious skincare line, including the Sublimage collection.
THE WHY? The opening of Chanel Beauty’s first Philippine boutique reflects the brand’s commitment to expanding its global footprint and making its luxury beauty products more accessible to diverse markets.