THE WHAT? Chanel has announced the signing of a long-term partnership with The Boat Race Company, under which the French luxury label will become Title Sponsor and official Timekeeping partner for the Oxford and Cambridge rowing race.
THE DETAILS The 2025 edition of the Women’s and Men’s Boat Race will take place on Sunday April 13 along the River Thames in London.
THE WHY? Frédéric Grangié, President of CHANEL Watches & Fine Jewellery, explains, “We are delighted to sign a strategic partnership with The Boat Race who share the same values of collective endeavour and the pursuit of excellence. It’s an honour to be the first ever official timekeeper in the race’s 195-year history to simultaneously become Title Sponsor and principal Partner.”