THE WHAT? Yoshitsu has announced that it has entered into a five-year strategic cooperation agreement with Saynoday. The Agreement reflects the high level of mutual trust between both parties and their confidence in exploring growth opportunities within the beauty and daily necessities sectors in Asia.
THE DETAILS Under the terms of the deal, Saynoday will open five new Reiwatakiya stores by the end of 2027 with new stores opening each year in strategic shopping districts, further boosting the brand’s visibility and market penetration in Hong Kong.
THE WHY? The partnership aims to further expand the market presence of Yoshitsu’s Reiwatakiya brand in Hong Kong and other key Asian markets. Mei Kanayama, Principal Executive Officer of Yoshitsu, comments, “We are thrilled to deepen our strategic partnership with Saynoday to enhance brand promotion and market expansion. Each party brings complementary strengths: Saynoday offers vast experience in wholesale and retail operations, with extensive networks in China, Hong Kong, Macao, and other Asian markets, particularly South Korea and Japan. Meanwhile, Tokyo Lifestyle will provide robust support through our strong brand licensing capabilities, extensive retail networks, diverse sales channels, and professional supply chain management, backed by available capital resources.”